I partnered with design to create this simple, clear guidance on using Airbnb.org credit. Airbnb.org guests who receive this credit are often fleeing a crisis, so I respect their limited time and attention by focusing on the most crucial, helpful instructions.
SITUATION
Executive leadership requested a simple, clear guide on using Airbnb.org credit for Airbnb.org guests fleeing the LA wildfires. Many had never used the platform before.
TASK
My design partner and I quickly created this page, optimizing for trauma-informed design principles to assist these Airbnb.org guests in a time of crisis.
ACTION
We made several iterations of the design and copy for key stakeholders in leadership, from a more detailed version to an extremely pared-down version.
RESULT
Leadership chose the following version to ship and disseminate widely, praising its balance of simplicity and clarity.
STRATEGIC INSIGHT
Showing content design iterations in design critiques builds trust and confidence with peers, managers, and leadership. I bring options to the table with a recommendation and reasoning so we can move forward quickly.