SITUATION
After California passed AB 488, Airbnb.org needed to update several fundraising touchpoints in product to come into compliance with the law.
TASK
I led the content updates in product, ensuring we made accurate and timely updates while maintaining the integrity of flows.
ACTION
I evaluated our needs with my legal partner and developed several content alternatives.
I then executed a complex series of updates with a product manager, a designer, and engineers to ensure as little disruption as possible to the rest of our product work.
RESULT
Our product was brought into compliance with the law on time and in full.
STRATEGIC INSIGHT
Being clear on scope boundaries enabled me to keep this project tightly focused on simple but essential content updates, achieving our goal without consuming unnecessary resources.