As one of the leading grassroots groups championing the voices of moms and families in the US, MomsRising had a banner year in 2020. Members were fired up about coming together to speak up for women's and moms' health and economic security. This page successfully tapped into that momentum.
SITUATION
MomsRising needed a fresh landing page to accompany the end-of-year fundraising for a politically- unprecedented year.
TASK
I created the landing page to which all MomsRising's 2020 end-of-year fundraising emails and social media posts pointed.
ACTION
I wrote and shepherded the development of the graphic design for the page, which was used throughout the campaign.
RESULT
The campaign exceeded MomsRising's year-end fundraising goal.
STRATEGIC INSIGHT
A streamlined landing page that has a clear goal, clear audience, and clear message not only performs well, it enables easy data tracking and reporting.