Modals can be annoying or engaging. With a well-executed content strategy, modals can drive user engagement and satisfaction by delivering exactly what users need.
SITUATION
MomsRising needed a unique fundraising strategy to increase year-over-year donations.
TASK
I created the copy and general design for the modal deployed on MomsRising.org throughout the 2020 year-end fundraising period.
ACTION
I partnered with a graphic designer to create the modal, then partnered with the tech team and leadership to deploy the modal on MomsRising.org throughout the year-end fundraising period, and to track its performance.
RESULT
The modal performed strongly: Of those donating via the modal, one third were first-time donors.
STRATEGIC INSIGHT
Modals can amplify limited-time campaign messages, increasing conversions and longer-term user engagement. Content designers can educate teams on how and when to deploy modals and other components to achieve business goals.