https://anitasarahjackson.com/blog daily 0.75 2025-09-20 https://anitasarahjackson.com/blog/accepting-the-state-of-unknowing monthly 0.5 2025-09-20 https://anitasarahjackson.com/blog/perspectives monthly 0.5 2025-09-20 https://images.squarespace-cdn.com/content/v1/687ed1be2fedee09e6af676a/60384d2f-7f87-4735-8e32-8cf502e446d0/PXL_20210718_184242116.jpg Blog - Perspectives - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://anitasarahjackson.com/blog/category/Nature monthly 0.5 https://anitasarahjackson.com/blog/category/TV monthly 0.5 https://anitasarahjackson.com/blog/category/UX monthly 0.5 https://anitasarahjackson.com/blog/category/Content+Design monthly 0.5 https://anitasarahjackson.com/blog/category/Film monthly 0.5 https://anitasarahjackson.com/blog/category/Music monthly 0.5 https://anitasarahjackson.com/blog/category/Writing monthly 0.5 https://anitasarahjackson.com/blog/category/Books monthly 0.5 https://anitasarahjackson.com/blog/category/UX+Writing monthly 0.5 https://anitasarahjackson.com/home daily 1.0 2025-10-19 https://images.squarespace-cdn.com/content/v1/687ed1be2fedee09e6af676a/1753144268702-1TY4PYWAT3TAERS8SK1J/unsplash-image-8Qr1ixi-rMU.jpg https://anitasarahjackson.com/about daily 0.75 2025-08-05 https://images.squarespace-cdn.com/content/v1/687ed1be2fedee09e6af676a/d00674b5-7199-4d8b-aff5-e7fe89ceccb8/1718310222122.jpg https://images.squarespace-cdn.com/content/v1/687ed1be2fedee09e6af676a/400f43af-0564-4ad9-99e6-4caef16abf22/Screenshot+2025-07-21+at+6.09.18%E2%80%AFPM.png https://anitasarahjackson.com/contact daily 0.75 2025-07-22 https://anitasarahjackson.com/custom-404 daily 0.75 2025-09-20 https://anitasarahjackson.com/portfolio daily 0.75 2025-08-05 https://anitasarahjackson.com/portfolio/airbnbs-donation-product monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/687ed1be2fedee09e6af676a/1753474332047-HNJ4IBXSJXDV8DF9DZJU/Donation%2B-%2BBefore.png Portfolio - Airbnb.org's donation product Before the redesign, our story wasn't clear. Who were we talking to? What could they do? Why would they want to? https://images.squarespace-cdn.com/content/v1/687ed1be2fedee09e6af676a/1753474564169-PDLWE654AN31PL0Q44H4/Donations-%2BAfter.png Portfolio - Airbnb.org's donation product After the redesign, we had a strong clear message appealing to distinct audiences. I partnered closely with design, research, marketing, and legal to greatly simplify the flow and tell a compelling story. https://anitasarahjackson.com/portfolio/airbnb-org-listyourspace monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/687ed1be2fedee09e6af676a/7f9073c5-c645-46f4-8a0d-8e045025c723/Screenshot+2025-07-28+at+5.11.01%E2%80%AFPM.png Portfolio - Airbnb.org's List Your Space flow In May 2023, Airbnb launched a completely new flow for new hosts. This screen is a great example of the updated voice, tone, and UX throughout the flow, which is foundationally important to business goals. https://images.squarespace-cdn.com/content/v1/687ed1be2fedee09e6af676a/1753749257040-2H12ETT6MB6IFWGAWVL0/Screenshot%2B2025-07-28%2Bat%2B5.27.47%25E2%2580%25AFPM.png Portfolio - Airbnb.org's List Your Space flow From start to finish, I created content design reflecting Airbnb.org's distinct voice and tone while adhering to Airbnb's world-class standards. Every deviation from Airbnb's content required me to provide our engineers with solid reasoning for the changes. https://anitasarahjackson.com/portfolio/airbnb-org-content-guidelines monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/687ed1be2fedee09e6af676a/3b9db155-5321-4ef3-a871-4bb338c6e7eb/Airbnborg+Content+Guidelines+cover+screenshot.png Portfolio - Airbnb.org's Content Guidelines https://anitasarahjackson.com/portfolio/detailed-airbnb-org-credit monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/687ed1be2fedee09e6af676a/8b4905de-bc0c-4c4a-bc11-290f2218f751/Detailed+User+Guidance+Airbnborg+Creidt.png Portfolio - Detailed User Guidance for Airbnb.org's Credit Product This flyer is aimed at users who have never used Airbnb or any home sharing platform. The image complements the text, helping users get familiar with the process to accept their credit and use the platform. https://anitasarahjackson.com/portfolio/simplified-guidance-airbnb-org-credit monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/687ed1be2fedee09e6af676a/1754352866470-55076SBXRNTWR4ZTCKWY/Simplified%2BUser%2BGuidance%2BAirbnborg%2BCredit.png Portfolio - Simplified User Guidance for Airbnb.org's Credit Product I partnered with design to create this simple, clear guidance on using Airbnb.org credit. Airbnb.org guests who receive this credit are often fleeing a crisis, so I respect their limited time and attention by focusing on the most crucial, helpful instructions. https://images.squarespace-cdn.com/content/v1/687ed1be2fedee09e6af676a/1754354118417-AYX8XDTH6RQIR0XMZ91O/Simplified%2Bguidance%2Bpg3.png Portfolio - Simplified User Guidance for Airbnb.org's Credit Product https://images.squarespace-cdn.com/content/v1/687ed1be2fedee09e6af676a/1754354139934-C8P4REIPBCBK36DFSMDY/simplified%2Bguidance%2Bpg4.png Portfolio - Simplified User Guidance for Airbnb.org's Credit Product https://images.squarespace-cdn.com/content/v1/687ed1be2fedee09e6af676a/1754354158747-E2LYNE0LZNL0SIEP7XOI/simplified%2Bguidance%2Bpg5.png Portfolio - Simplified User Guidance for Airbnb.org's Credit Product https://images.squarespace-cdn.com/content/v1/687ed1be2fedee09e6af676a/1754354183464-FRZNV1YRYWOCU4PF8SFO/Simplified%2Bguidance%2BFAQ.png Portfolio - Simplified User Guidance for Airbnb.org's Credit Product https://anitasarahjackson.com/portfolio/legal-compliance monthly 0.5 2025-08-05 https://anitasarahjackson.com/portfolio/airbnb-org-maui-fires-response monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/687ed1be2fedee09e6af676a/3321da3a-68c2-45ef-8a1a-9f1116fc1f2a/Maui+hero+image.png Portfolio - Airbnb.org's Maui Wildfires Response In times of crisis, every minute counts for survivors and first responders. That means responses to emergencies like wildfires, earthquakes, and hurricanes require very fast turnaround times. I build relationships of trust and respect early on with my design and engineering partners so we can serve our users useful, high-quality content--fast. https://images.squarespace-cdn.com/content/v1/687ed1be2fedee09e6af676a/cf7c9cab-8e9d-470c-91ff-d7b5d98a2fef/Maui+p2.png Portfolio - Airbnb.org's Maui Wildfires Response https://images.squarespace-cdn.com/content/v1/687ed1be2fedee09e6af676a/0f91426c-14f0-4c1c-a878-155da1d53fc3/Maui+pg3.png Portfolio - Airbnb.org's Maui Wildfires Response https://anitasarahjackson.com/portfolio/airbnb-org-ts-earthquakes-response monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/687ed1be2fedee09e6af676a/12707fa4-926b-4ed1-a530-51efbf0945cb/TSEQ+LP.png Portfolio - Airbnb.org's Türkiye/Syria Earthquakes Response Because so much housing suffered damage, and because a major donor offered a substantial match, the primary call to action was aimed at global donors. https://anitasarahjackson.com/portfolio/airbnb-org-ukraine-response monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/687ed1be2fedee09e6af676a/e7d9f879-d848-4a39-abb9-e12b9475dee9/Ukraine+hero+img.png Portfolio - Airbnb.org's Ukraine response I provided content leadership for every aspect of Airbnb.org's Ukraine response and advocated for the work to executives at both Airbnb and Airbnb.org. https://anitasarahjackson.com/portfolio/airbnb-org-impact-report monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/687ed1be2fedee09e6af676a/6ff670f3-e218-4064-ae1a-7ea57f5e0a4f/Screenshot+2025-07-21+at+6.41.14%E2%80%AFPM.png Portfolio - Airbnb.org's Impact Report Documenting the first three years of an organization with global impact requires a high level of organization. I tracked information in Google docs, slides, Figma, and spreadsheets before we built the final product in InDesign. https://anitasarahjackson.com/portfolio/momsrising-ye-lp monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/687ed1be2fedee09e6af676a/aeb07062-b451-450c-8e1c-c9cb472aafa6/Screenshot+2025-08-04+at+6.03.52%E2%80%AFPM.png Portfolio - MomsRising's Year-End Fundraising Landing Page As one of the leading grassroots groups championing the voices of moms and families in the US, MomsRising had a banner year in 2020. Members were fired up about coming together to speak up for women's and moms' health and economic security. This page successfully tapped into that momentum. https://anitasarahjackson.com/portfolio/momsrising-fundraising-modal monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/687ed1be2fedee09e6af676a/2b97961f-0c72-4ccb-a3b6-cfc3aa22bba7/Screenshot+2025-07-21+at+6.44.54%E2%80%AFPM.png Portfolio - MomsRising Fundraising Modal Modals can be annoying or engaging. With a well-executed content strategy, modals can drive user engagement and satisfaction by delivering exactly what users need.