I provided content leadership for every aspect of Airbnb.org's Ukraine response and advocated for the work to executives at both Airbnb and Airbnb.org.
SITUATION
Russia's invasion of Ukraine in February 2022 triggered the largest refugee response in Airbnb.org history.
TASK
I was responsible for initial drafts and iterations of the content design for the landing page, as well as for close collaboration with our partners in communications for newsroom posts, customer support for Ukraine-specific articles, community management for resource center articles, marketing for host and donor recruitment emails, and a variety of other content needs.
ACTION
I partnered with Airbnb.org's content design manager to create an intake system to track the content requests coming in every hour. I attended daily standups, created a variety of quick iterations, and represented content design in design critiques.
RESULT
Over 100,000 people received free temporary housing thanks to a massive cooperative effort from Airbnb.org and Airbnb Inc.
STRATEGIC INSIGHT
Quickly building relationships of trust and respect with cross-functional colleagues enables teams to strip away ego, focus on the goal, and accomplish more than they had ever imagined.